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Privacy Policy

Last updated July 20, 2026

This Privacy Policy explains how Vivace collects, uses, shares, and protects information in connection with our websites, applications, and services for piano service businesses (the “Services”). By using the Services, you agree to the practices described here.

Your mobile information stays private. We do not sell your personal information, and we do not share mobile phone numbers or SMS opt-in/consent information with third parties or affiliates for their own marketing or promotional purposes. Text-messaging originator opt-in data is never shared with anyone for marketing. See SMS & Text Messaging below, and our SMS Terms & Conditions.

1. Who we are

Vivace (“Vivace,” “we,” “us,” or “our”) provides CRM and field-operations software for piano tuners, technicians, restoration shops, movers, and full-service piano companies. This policy applies to information we process as a business (a “controller”) about visitors to our marketing site and users of our Services.

When our business customers use Vivace to manage their own customers and operations, they control that data and act as the controller; we process it on their behalf as a service provider (a “processor”) under their instructions and their own privacy policy.

2. Information we collect

Information you provide

  • Account & contact details — name, business name, email address, phone number, and password when you create an account or request a demo.
  • Customer & operational data — information you enter into the Services, such as your customers, pianos, jobs, schedules, estimates, and invoices.
  • Payment information — processed by our payment provider; we do not store full card numbers on our servers.
  • Communications — messages you send us and content you submit to support.

Information collected automatically

  • Usage & device data — IP address, browser type, and pages requested, recorded in standard server logs by our hosting provider to operate, secure, and troubleshoot the Services. We do not run analytics or advertising scripts on this website.
  • Cookies — see Cookies & Tracking.

3. How we use information

  • Provide, operate, secure, and improve the Services.
  • Create and manage your account and authenticate you.
  • Process transactions and send related information such as receipts.
  • Send service and transactional messages, and — where you have opted in — account or product updates.
  • Respond to your requests and provide customer support.
  • Detect, prevent, and address fraud, abuse, and security issues.
  • Comply with legal obligations and enforce our agreements.

4. SMS & text messaging

If you give Vivace your mobile number through the consent checkbox on vivacecrm.com/contact, Vivace may send you text (SMS) messages about your inquiry and your Vivace account — for example, replies to a demo request, scheduling and confirmation of a demo, and account or support updates.

Vivace does not send text messages on behalf of any other business, and no other business sends messages using the number you give us here. Your consent applies only to messages from Vivace. It is not transferable or assignable. See our SMS Terms & Conditions for the full program terms.

Messages sent by piano businesses that use Vivace

Separately, a piano service business that licenses Vivace may text its own customers about their service — appointment reminders, “technician is on the way” notices, and estimate or invoice links. Those messages are sent by that business, from that business's own separately registered phone number, under consent that customer gave to that business under its own privacy policy. Consent you give Vivace here is never used for those messages, and consent given to a piano business is never shared with Vivace or with any other business.

Consent. By opting in, you consent to receive text messages at the number you provide. Consent is not a condition of purchase.
Message frequency varies.
Message and data rates may apply.
Opt out at any time by replying STOP. For help, reply HELP or email grant@vivacecrm.com.
Carriers are not liable for delayed or undelivered messages.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. The phone numbers and SMS consent obtained for text messaging are not sold, rented, or shared with any third party for their marketing. We share mobile data only with the service providers that help us deliver messages (for example, our SMS/telephony provider), and only to operate the Services.

5. How we share information

We do not sell your personal information. We share information only:

  • With service providers who process data on our behalf under contract — such as cloud hosting, our payment processor, our SMS/telephony provider, and email delivery — solely to provide the Services.
  • With your business — if you are an end customer of a piano business that uses Vivace, that business can access the records related to your service.
  • For legal reasons — to comply with applicable law, legal process, or lawful government requests, and to protect rights, safety, and security.
  • In a business transfer — in connection with a merger, acquisition, or sale of assets, subject to this policy.

6. Cookies & tracking

This marketing website sets no cookies and runs no analytics, advertising, or third-party tracking scripts. There is nothing to opt out of and no consent banner, because we do not track you here.

The Vivace application (at app.vivacecrm.com) uses strictly necessary cookies to keep you signed in and to maintain your session. You can control cookies through your browser settings, though disabling essential cookies will prevent the application from working.

7. Data retention

We retain personal information for as long as needed to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we delete or de-identify it.

8. Security

We use administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

9. Your rights & choices

Depending on where you live, you may have rights to access, correct, delete, or port your personal information, or to object to or restrict certain processing. To exercise these rights, contact us at grant@vivacecrm.com. You can opt out of marketing emails using the unsubscribe link, and opt out of SMS by replying STOP.

10. Children's privacy

The Services are not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us and we will delete it.

11. International users

We operate in the United States and may process information there. If you access the Services from outside the U.S., you understand your information may be transferred to and processed in the U.S.

12. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above and, where appropriate, provide additional notice.

13. Contact us

Questions about this Privacy Policy or our data practices? Contact us at grant@vivacecrm.com.

Vivace is a d/b/a of Grant Larcom, a sole proprietorship based in Nashville, Tennessee, USA. This Privacy Policy is governed by the laws of the State of Tennessee.